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Our Mission

At If You Dare Foods, we’re passionate about flavor. Most salsas out there are either too bland or scorching hot, but we’ve struck the perfect balance. Our unique blend of peppers creates a salsa that excites your taste buds with complexity and just the right amount of heat.

A Tasty Heritage

Our journey began with Grandma’s legendary salsa. Inspired by her culinary wisdom, we embarked on a flavorful adventure. After countless experiments, we cracked the code and perfected our authentic recipe.

For years, we shared our salsa freely, refusing payment because we believed everyone deserved a taste of our creation.

Sharing the Flavor

In 2005, we took our salsa to the Farmers’ Market in the Historic Haymarket of Lincoln, Nebraska. The response was overwhelming! As demand grew, we realized we needed to step up production.

In 2011, we expanded to meet the needs of salsa lovers everywhere.

Turning on the Heat

For many years, we had a burning desire to create a hot sauce with the same philosophy as our salsas: tasty, fresh, and preservative-free. Fast forwarding a few years and many trials and errors in the kitchen, we finally came up with the perfect Hot Sauce.

In 2023, we proudly launched our line of If You Dare Hot Sauces by the first responders who defend our country. To honor their duty and represent the heat level of our Hot Sauces, we named each one after police codes.

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